• Leilani Romer

Mike Speer is an entrepreneurial thoroughbred.

When we got the chance to interview him for the first look at Michaels Wilder’s newest venture - Natter Social - we couldn’t help but overreact just a smidge.

Natter social is everything that matters to modern marketers. The word Natter is defined as- to talk aimlessly often at great lengths. - to simply converse. And boy does it help you simplify conversation in the digital world. Not to mention the amazing value it has for everyone from solopreneurs to corporations. Here’s what we found out:

It integrates EVERYTHING

Talk about automation. Natter Social is the hottest new social media management platform because it actually has EVERYTHING you want. And then some. Here’s the quick and dirty list:

1. Facebook Pages

2. Facebook Groups

3. Instagram

4. Twitter

5. LinkedIn Profiles

6. LinkedIn Pages

7. Pinterest

8. Youtube

9. Google My Business

But here’s the two kickers that NO ONE else has right now. Did you see point 9? For local businesses who rely on google results and local recommendations, Google My Business is the place to be. (Here’s a great article explaining the benefits of posting on GMB.)

The second cool feature that no one else has… Facebook Advertising comment integration. So you know those questions, comments, and trolls that people are posting on your ‘engagement’ optimized Facebook ad? Yeah, probably not. But with Natter, these comments go directly to your inbox which you can integrate with Slack to send to the appropriate team members automatically.

It takes the pain out of social listening

What are people saying about your brand anyway? What are the hottest topics in your industry? What do you need to know about right now? Natter has a social listening tool that puts all the other platforms to shame. You add your keyword to Natter’s tool, it links the top results right into your priority inbox. It even has the unique ability to automatically block and remove certain phrases from your Facebook page. Talk about reputation management!

Not-your-mothers automated reporting.

Speaking of automation….

If you’re in the social media marketing space you know that it can be notoriously difficult to create accurate reports. The numbers you get from one source don’t match the numbers you see on another. And drafting a presentable report can take hours.

Natter pulls all its metrics directly from the source so the numbers you see on your Facebook insights are the same ones you see in your Natter report.

And it doesn’t stop there. You craft the perfect report once, integrating all the sources you want and choosing your pick of any of the metrics available on those sources. Then you can have it automatically sent to whomever you want. So you’ll never go into a meeting without the right metrics already in your hand.

Content Hub makes content marketing a cinch

Modern marketing is dependent on content marketing. Natter handles your content from ideation to distribution. The Content Hub is a wonderful RSS feed compilation that has only the best, most share-worthy content. You subscribe to the topics you care about and get a plethora of high-quality articles to comb through for curation purposes or to inspire your next blog. This even integrates with slack so you can send the content to the right people without lifting a finger.

A team’s dream for your dream team

Natter was built to make collaboration easy. You can set up a flexible approval workflow to ensure everything going out of Natter has passed through the right hands. It even has full integration with Canva, which means your graphic designer(s) can create images for your posts right in Natter’s composer. Partnered with the approval workflow, you could task your writers with creating a set of content, then make comments about how you want the images to look, your designers create it in-platform, and you can approve of the final results getting it scheduled right then and there.

Did we mention it’s actually affordable?

Natter will have three pricing tiers. And for a limited time, there will be a 50% off special. But even at full price, this platform is an absolute steal! You can choose one of three tiers designed for your business needs and add or remove any feature a la carte. That means you’re never paying for a tier full of features you don’t need just to get the one you actually do. From users to platforms to reporting, you can pick and choose what you need without a hefty price tag.

We’re not normally the ‘fan girl’ kind, but this new platform truly does make it easier to manage your social media presence in the most holistic way we’ve seen. There’s not a lot that is missed. There are even more features we didn’t mention because, well, no one wants to read a 6-page essay on a management platform. Needless to say, you’ll want to see what this platform has to offer. It's the kind of technology that can propel your social media marketing, and that’s something we’re pretty passionate about.

*Disclaimer: While we do work with the Michaels Wilder team on occasion we are not affiliated with their Natter Social branch and do not receive any kickbacks or affiliate benefits for promoting their platform. We genuinely believe it’s the most complete marketing platform solution we’ve ever had the pleasure of trying.

  • Leilani Romer

We all know writing a blog doesn’t stop when you’ve done the final proof. You have to promote your finished blog. You have to get it in front of all the right people. For your blog, the work has only just begun.

1. Trickle down

We’ve written a complete explanation of how trickle down content works and you can read that here. But the gist of it is that you mine your core content (your blog) for headers that can be used on each unique platform. That’s the first step in promoting your blog, identifying the shareable headlines and hidden gems in your blog.

2. Distribute

Distributing your content takes a bit of finesse. It starts with sharing your trickle-down headlines on your social channels. That will require an understanding of the audience you have on each platform and the right timing. That means doing a bit of research. Start with your audience. Find out what kind of content they consume on which platform. Then find out what times your specific audience niche is on those platforms. Schedule your content to post during those times.

3. Engage

Sitting back and waiting for comments to roll in so you can clarify and expand is great and all, but there's a more proactive approach you can take. If you sourced your topic from a social channel such as Reddit or Quora, go back to the original post and share your link. Look for other places where people have posted about your topic. Twitter and Instagram are great sources. Do a hashtag search for the keyword(s) you focused on and share your content on related posts.

4. Adjust

The most important part of getting attention on your blog is to listen to the feedback you are given. Typically this means listening to what people say struck them most about your content. If you start to see user-generated content, you can capitalize on it. Sometimes this also means politely ignoring uninformed feedback (haters gonna hate).

5. Promote

“It’s not the best content that wins. It’s the best promoted content that wins.” ~ Andy Crestodina

Paid promotions help you develop a community which can be tapped into for further engagement. By maximizing your targeting and spend you reach the right people and with a solid ‘ask’ you can get them to follow further engage with your content.

A blog can’t promote itself.

The bottom line is, no blog promotes itself. You have to get the ball rolling. The more proactive you are with interactions, the more wide-spread you cast your net. Promoting your blog takes hard work and strategy. When you partner with Romer Social we’ll ensure your content is reaching the audience you need to reach to grow. Schedule a call and see how we can help you!

You can build influence, improve your SEO and fill your social feeds with one main strategy. The key is content. For all three benefits, you need a huge amount of content. When you follow the trickle down content method (or reverse pyramid) you can maximize your content marketing efforts without adding a ton of time.

1. Start with core content

A core piece of content can be in any format you prefer, but you’ll want it to be a longer piece. A half-hour long video, a podcast, or a blog are the common examples of a core content piece. When creating the core piece you’ll want to ensure you’re thinking about a few things:

1. Is it relevant to your audience?

2. Does it include keywords you want to rank for?

3. What is your primary goal for the content?

If your core content isn’t relevant to your audience there’s no reason to post it. Finding out what’s relevant can be problematic, so make sure you’re sourcing your topics strategically. An easy example is to look at social media sources like Quora and Reddit for topics that are already common. You can interact with those posts now, or use them to springboard your core piece and come back later to link to it.

In order to make an impact on your SEO efforts make sure to include keywords, you’d like to rank for. Repeating the keywords throughout the pieces also helps build your keyword density in an organic way.

Finally, you need to have a primary goal. What does the core content piece achieve for your overall strategy? If you’re trying to build influence, for example, it might be purely to share knowledge, or to answer frequently asked questions about your industry. If you’re trying to garner leads it could be to highlight your competitive edge.

Then you start producing. Bust out your selfie stick and take a video, record your voice, or clack at those keys.

2. Break it down

Take your core content and tear it to pieces. Okay, not quite that literally, but once the content is polished and ready for posting break it down into snippets, quotes, rants, GIFs, or any other social-media-sized piece.

Depending on your social strategy you might be posting to a diverse set of platforms. Instagram, for example, is a great place to post quotes to your feed, GIFs to your stories, or the whole core content to your IGTV. Twitter is a good place to post rants, quotes, and snippets. As you receive feedback you can also add GIFs to your responses. Facebook might be where you post a longer snippet or thought. LinkedIn is a good platform to repost a condensed version of the core content as a personal blog which can be shared within the platform.

3. Distribute accordingly

Each piece of ‘social’ content should have a purpose and platform in mind. Weave these into your schedule according to your strategy. You’ll want to keep your feed interesting by mixing up what you post on each platform so that you’re not creating ‘spin content’ or overly-repetitive content.

4. Get feedback

Get your audience’s opinions about their favorite parts of your core content and social content. Use the feedback you get to improve your next piece of content and share user-generated content for your page. It is also a great stating point to help you break the content down again to include the best content. You can also utilize the feedback to create additional articles expanding ideas.

Get started!

Get your content marketing game on! Creating content can be time-consuming, this trickle-down method saves you time and allows you to focus on the content that will drive results. If you’re not a content creator or struggle to strategize, partner with us. We take the job of taking the stress of content-creation off your hands very seriously. Schedule a call with our experts today!

© 2019 by Romer Social. All Rights Reserved.

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