• Leilani Romer

Mike Speer is an entrepreneurial thoroughbred.

When we got the chance to interview him for the first look at Michaels Wilder’s newest venture - Natter Social - we couldn’t help but overreact just a smidge.

Natter social is everything that matters to modern marketers. The word Natter is defined as- to talk aimlessly often at great lengths. - to simply converse. And boy does it help you simplify conversation in the digital world. Not to mention the amazing value it has for everyone from solopreneurs to corporations. Here’s what we found out:

It integrates EVERYTHING

Talk about automation. Natter Social is the hottest new social media management platform because it actually has EVERYTHING you want. And then some. Here’s the quick and dirty list:

1. Facebook Pages

2. Facebook Groups

3. Instagram

4. Twitter

5. LinkedIn Profiles

6. LinkedIn Pages

7. Pinterest

8. Youtube

9. Google My Business

But here’s the two kickers that NO ONE else has right now. Did you see point 9? For local businesses who rely on google results and local recommendations, Google My Business is the place to be. (Here’s a great article explaining the benefits of posting on GMB.)

The second cool feature that no one else has… Facebook Advertising comment integration. So you know those questions, comments, and trolls that people are posting on your ‘engagement’ optimized Facebook ad? Yeah, probably not. But with Natter, these comments go directly to your inbox which you can integrate with Slack to send to the appropriate team members automatically.

It takes the pain out of social listening

What are people saying about your brand anyway? What are the hottest topics in your industry? What do you need to know about right now? Natter has a social listening tool that puts all the other platforms to shame. You add your keyword to Natter’s tool, it links the top results right into your priority inbox. It even has the unique ability to automatically block and remove certain phrases from your Facebook page. Talk about reputation management!

Not-your-mothers automated reporting.

Speaking of automation….

If you’re in the social media marketing space you know that it can be notoriously difficult to create accurate reports. The numbers you get from one source don’t match the numbers you see on another. And drafting a presentable report can take hours.

Natter pulls all its metrics directly from the source so the numbers you see on your Facebook insights are the same ones you see in your Natter report.

And it doesn’t stop there. You craft the perfect report once, integrating all the sources you want and choosing your pick of any of the metrics available on those sources. Then you can have it automatically sent to whomever you want. So you’ll never go into a meeting without the right metrics already in your hand.

Content Hub makes content marketing a cinch

Modern marketing is dependent on content marketing. Natter handles your content from ideation to distribution. The Content Hub is a wonderful RSS feed compilation that has only the best, most share-worthy content. You subscribe to the topics you care about and get a plethora of high-quality articles to comb through for curation purposes or to inspire your next blog. This even integrates with slack so you can send the content to the right people without lifting a finger.

A team’s dream for your dream team

Natter was built to make collaboration easy. You can set up a flexible approval workflow to ensure everything going out of Natter has passed through the right hands. It even has full integration with Canva, which means your graphic designer(s) can create images for your posts right in Natter’s composer. Partnered with the approval workflow, you could task your writers with creating a set of content, then make comments about how you want the images to look, your designers create it in-platform, and you can approve of the final results getting it scheduled right then and there.

Did we mention it’s actually affordable?

Natter will have three pricing tiers. And for a limited time, there will be a 50% off special. But even at full price, this platform is an absolute steal! You can choose one of three tiers designed for your business needs and add or remove any feature a la carte. That means you’re never paying for a tier full of features you don’t need just to get the one you actually do. From users to platforms to reporting, you can pick and choose what you need without a hefty price tag.

We’re not normally the ‘fan girl’ kind, but this new platform truly does make it easier to manage your social media presence in the most holistic way we’ve seen. There’s not a lot that is missed. There are even more features we didn’t mention because, well, no one wants to read a 6-page essay on a management platform. Needless to say, you’ll want to see what this platform has to offer. It's the kind of technology that can propel your social media marketing, and that’s something we’re pretty passionate about.

*Disclaimer: While we do work with the Michaels Wilder team on occasion we are not affiliated with their Natter Social branch and do not receive any kickbacks or affiliate benefits for promoting their platform. We genuinely believe it’s the most complete marketing platform solution we’ve ever had the pleasure of trying.

  • Leilani Romer

95% of Tech marketers use content marketing on social media. During what’s become known as the ‘information revolution’ technology companies have exploded out of silicon valley and into our phones! Technology is nothing if not disruptive. They do everything differently. Dream bigger, do impossible things and push the limits of whatever comes next. That spirit, that approach translates in several ways to a successful social media campaign...

Tech Companies Do Video

Video marketing is organic gold, and no one takes more naturally to video than tech companies. Whether you make devices or software or offer a tech service, there are innumerable ways to use video in your social strategy. The best thing about it is that video is the preferred media on social, so all the platforms give native and live videos higher reach than other forms of content. Tech products and services are far easier to explain, demonstrate, and teach via video.

Tech Companies Provide Value

Speaking of explaining, demonstrating and teaching… Many companies struggle to find the best way to provide value to their audience. Tech companies are able to provide value in 6 intuitive and natural ways.

1. Give them data - This is especially easy for software and tech services companies. Create content that shares data points of relevance, especially if it includes a recommendation. For example, iPhone batteries are rated at 500 charge cycles. With this in mind, feel free to charge your phone as often as you’d like, but understand, once you’ve reached 500 charges your battery life will start to decline. Data backed recommendations are an easy way to provide value.

2. Show them how - Tutorials on how to use your product in new or different ways can be fun and useful for your customers. Show off the ‘hidden’ features and surprises that make your product or service even cooler.

3. Join a partner - One of the best things about tech is how collaborative it is. This makes it easy to find a partner you can join for a video on how your technologies fit together. Or you can do a guest post on their blog, vlog, or social page to share how your products or services go well together.

4. Give Examples - does your tech help create things? Give examples of finished products your tech helped create! Idea sharing is a great way to engage your audience and grow your customer base.

5. Be a guinea pig - Demonstrations are not only helpful, when done well they can be oddly satisfying to watch. Tasty is a great example of how satisfying and simple a demonstration video can be. Apply this to any tech process and even if you’re not perfectly cutting fresh fruit with the snap of a finger, you can still make difficult things look (and be) easier and cooler.

6. Be Supportive- Okay this is a huge one. Everyone knows that no technology is perfect. Except for your customers. But that’s okay. People expect the most out of technology because it’s come so far, but when things do go wrong, they need somewhere to turn. Make sure you have a customer support representative (for the small businesses that may be ‘me, myself, and I’) to take care of the customers that reach out to you on social media. It’s an opportunity to turn negative situations into a positive experience.

Tech Companies Have Personality

Faceless, 1984 style tech companies are out of style. Now we’re not saying you should adopt a Clippy style caricature to represent your brand (Here’s way more than you ever need know about Clippy, ahh the nostalgia…). Injecting personality into your brand should be natural. If you’re Wendy’s you’re a snarky redhead out to pour some salt on frozen beef. If you’re coca-cola you spread happiness with feel-good fun. If you’re a nerd, you rock it. Nerds are the new jocks anyway. Whatever personality your brand has, develop it, stick to it, and share it.

Tech Companies Have Fun

About that whole nerd thing… Social media is a great outlet for the fun side of your company. Share a little behind the scenes blooper reel, be quirky, be weird, be you. Make a video of someone using your technology to pull a prank or over-engineer a package thief revenge box. The point here is to be authentic about how you, and your customers, like to have fun with your technology. Don’t forget to have fun with your customers. Encourage them to send in videos of the wild antics they perform with your tech. You’d be surprised how engaging user-generated content can be!

Tech Companies do Techy Things

Don’t forget to use your tech, and other technology, to push your limits. Don’t just make infographics, make animated infographics. Don’t just make videos, make augmented reality filters. Take it the extra technological step wherever you can. Technology is what you do for a living so it would be surprising if you weren’t interested in other aspects of the industry, utilize your passions to push your social media creativity. Chances are, you’ll stumble upon new, cool uses for your own technology in doing this.

The Final Frontier...

The possibilities of technology are endless. They’re limited by physics and the human mind, but both of those are constantly breaking barriers. That kind of ingenuity can be applied to your social media presence. When you back these ideas with an effective strategy you can become an unstoppable force. We’d love to help you explore new worlds in social media management. Reach out to us today!

© 2019 by Romer Social. All Rights Reserved.

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